Pokémon Detective Pikachu - Localization

Custom neon 3d type hand off to Midnight Oil: Art Director Nathan Gruppman.

September 2018. Remote via Creative Circle.

This was a great exercise in typography. For a movie release this big, every regional version needed thoughtful, detailed attention. It turned into a graphic design marathon.

I used Maya to trace the Glyphs and get the center bevel info - in Maya you can get curves from NURBS and back and forth. The neon tubes bent back into their mounting fixtures. That meant carefully modeling the ends of each glyph so the tubes curved naturally into connection points, just as real neon would. I brought FBX files from Maya to Cinema4d for lighting, texturing and rendering.